ABP Network appoints Sameer Rao as CEO of ABP Creations Pvt. ltd.

ABP Network has appointed Sameer Rao as Managing Director (CEO) of ABP Creations Pvt. ltd. The appointment became effective June 1, 2022. It will operate from ABP Network’s Mumbai office.

“We are confident that with his expertise and accomplishments, he will take ABP Creations Pvt. Ltd. to greater heights. In this dynamic time of digital growth, his vision will align perfectly with our goals for ABP Creations Pvt. I believes that over time his knowledge and ingenuity will further contribute to the success of the organization,” said Avinash Pandey, CEO of ABP Network.

According to the company, Rao has an extensive experience spanning two decades in television, film and digital platforms. Rao has held many roles including conceptualizing, developing and executing original content. He previously worked at YouTube, STAR India, Discovery Communications, Vinod Chopra Films and UTV Motion Pictures in management and executive roles.

In the recent past, ABP Studios, a content production house of ABP Creations Pvt. Ltd., showed potential with his co-produced and critically acclaimed Marathi feature film, Karkhanisanchi Waari (Ashes on a Road Trip) streams exclusively on SonyLiv. “Say Yes to the Dress,” another ABP Studios run on Discovery Plus, was also a hit with audiences. Within a year, ABP Studios had a range of clients that included Facebook, Google, Universal, SonyLiv, Hoichoi, Star Pravah, Discovery Plus and National Geographic. In 2022, ABP Studios looks forward to developing and showcasing content from its recent acquisitions across the adventure, horror and crime drama genres.

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Marjorie N. McClure