Bugatti unveils three Bespoke Sur Mesure creations for customers in the United Arab Emirates

Dubai: The Chiron is the fastest, most powerful and most exclusive production super sports car in Bugatti’s history. It can be said that each car is one of a kind, built to a level of customization that reflects the character of its owner. But the Bespoke program goes one step further to deliver an entirely unique work of automotive art with every car.

Bugatti recently unveiled three exclusive custom Chiron Sure Mesure trims delivered to customers in the United Arab Emirates, two Chiron Super Sports and one Chiron Pur Sport. As the ultimate Grand Tourer, the Chiron Super Sport is designed for effortless transcontinental journeys in opulent luxury, while remaining perfectly sedate at its top speed of 440 km/h thanks to its unique longtail silhouette.

All three Chirons have custom paintwork, with the Chiron Pur Sport and one of the Super Sports featuring the intricate “Waves of Light” hand-painted effect. Meaning “waves of light”, the base color is painted with another hue to mimic the way light naturally reflects off the curves of the car. It takes weeks of work and the result is simply fascinating.

The first of two Super Sports that recently arrived in the UAE has a California Blue base, enveloped by lightly sculpted lines in Arancia Mira, a vibrant orange hue. . The horseshoe grille of the hyper-car proudly sports the number 38 at the request of the owner. The Arancia Mira theme continues in the luxurious, leather-trimmed cabin.

The Pur Sport, which was ordered by another market and delivered to its owner in the United Arab Emirates, also has a blue base, but this time is covered in the Waves of Light style with a lighter tone of the same color family. , called Nocturne Blue. It also took weeks to achieve the stunning light drop look, which is more understated than the Pur Sport and invites a second glance (as any Bugatti does) to really see if the effect is created by light or paint. To finish the exterior, each rear fender endplate bears the French flag, and the number 9 is painted on the grille.

The third Chiron, another Super Sport and the most recent arrival in the UAE, completes Bugatti’s spectacular Bespoke triumvirate. Featuring a Matt Blue Royal Carbon exterior, the car is fitted with a special split interior design, with two-tone seats in reverse colors. The driver’s side is Light Blue Sport with a Super Sport logo in the same color, and the passenger side is predominantly Beluga Black, with a variation of the light blue 1600 HP sport logo decorated. The door panels are sewn with individualized sketches colored in sports light blue.

These are just three examples, but the Sur Measure program allows customers to personalize their new Bugatti the way they want, giving them the opportunity to let their imaginations run wild and bring their own unique vision of Bugatti to life.

“Luxury can be an indication of how one thinks, feels or expresses one’s emotions. Accordingly, we are delighted to announce that the Bespoke feature is now available to our customers in the UAE exclusively at Al Habtoor Motors. From colors that could be as simple as black and white to a complex combination of orange and turquoise, each car is a representation of individual style, taste and personality and inspires joy and confidence beyond recognition. mere monetary value,” said Sultan Al Habtoor, Chairman, Al Habtoor Motors.

Even before Sur Mesure, the now famous Divo “Lady Bug” came to embody just how intricately Bugatti is able to customize its hyper-cars. A highly complex geometric-dynamic algorithmic fading pattern was developed over 18 months for the Divo’s body, illustrating how Bugatti continues to push the boundaries by bringing customer visions to life.

As Bugatti’s exclusive distributor in the UAE, Al Habtoor Motors has been offering the Bespoke program to its customers since 2021, with the aim of helping them create their own personal vision of the ultimate hyper-car, finished to the highest standards. high. .

To learn more about Bugatti’s Made to Measure program, visit for more information.

Marjorie N. McClure