India sees record car sales, manufacturing continues 24/7

The country’s auto market accelerated ahead of the start of the holiday season. Demand for cars started to rise last month, now hitting an all-time high. Evidence of increased demand can be seen at the Maruti factories located in Manesar and Gurugram in Haryana as here manufacturing is done 24×7 in order to meet the demands.

The company already has 4.08 lakh cars on the waiting list and its current target is to complete orders during the festive season itself. Automakers in Gurugram and Manesar hired new staff last month to speed up procurement, and 24/7 work is being carried out in some units, resulting in 1.25 lakh new jobs were created this season.

Shashank Srivastava, general manager of Maruti Suzuki’s marketing and sales department, said a shortage of semiconductors started last year in August and by September only 40% of production could be achieved. . But this year, 92% of the production was carried out in the months of January to March, and now the production level has reached 100%.

During the festive season in 2019, in the month of November, 1, 50, 630 cars of Maruti were sold, after which the COVID-19 pandemic created unrest. But now, in August 2022, 1, 65, 173 cars have been sold, and records can be broken in November.

On the other hand, the company that sells the largest number of bicycles and scooters, Hero Motocorp, also has its factories in Gurugram. Hero’s two-wheeler sale in August was 4.62 lakhs, and in August last year it was 4.53 lakhs. This year, 22.98 lakhs of sales were made from April to August, compared to 19.32 lakhs last year.

Hyundai, which is the second largest automaker in the country, has already prepared for the upcoming holiday season. According to Tarun Garg, director of sales, service and marketing of the company, with the approach of the holiday season, Hyundai has been manufacturing stocks in advance for a month and therefore no problems with orders. pending will not be noted.

Hyundai sold 63,851 cars in July this year, up 6% from sales in July last year. The current number of domestic sales also increased and reached 50,500 units. In May, 51,263 cars were sold, 67% more than last year. At Hyundai factories in Chennai, workers sometimes work in two shifts.

Marjorie N. McClure