Intuit Mailchimp’s weirdly colorful designs make it easy to grow your business

SMUGGLER’s “Guess Less, Sell More” Campaign Combines Intelligence and Creativity to Highlight How Marketers Overcome Challenges

Today, Intuit Mailchimp, the email marketing and automation platform, launched its new creative branding campaign, “Guess Less, Sell More,” which uses playful and slightly eerie visuals and assets. to help show how easy it is for small and medium businesses. to “take the guesswork out” of their marketing strategy.

Mailchimp’s in-house creative agency, Wink Creative (Wink for short), came up with the concept and teamed up with global production company SMUGGLER and director Björn Rühmann to shoot the campaign. To bring the cutting-edge visuals to life, Wink and Bjorn chose to shoot in Prague because of the city’s incredible art direction and talent as a set designer, both of which were integral to the shoot and evident in the work.

“Our team at Wink wanted these visuals to stop people in their tracks, making them think and guess what they’re seeing on screen,” said Jeremy Jones, director of global campaigns at Mailchimp. “We wanted to recreate that feeling of being stuck for viewers that marketers feel when figuring out how to grow their business, especially when it comes to maximizing the potential of their email marketing campaigns. E-mail.”

“Guess Less, Sell More” features fun and challenging visuals that combine different common objects – cat, owl, bat; a sandwich, sandals and a witch; a carpet – in memorable and slightly strange creations.

“Our audience is made up of sophisticated marketers, so our bar for creativity is high,” added Jeremy. “We hope viewers bow their heads to the playful weirdness and slightly absurd visuals, and chart a course for how Mailchimp empowers growing businesses and marketers to understand the challenges that can hinder growth and the profitability.” The campaign visuals reflect Mailchimp’s unique and rebellious brand identity and are a natural extension of the creativity that marketers love and expect from Mailchimp.

Take the guesswork out with data and creativity

Marketers have little time for the whims of guesswork when it comes to scaling a business. To deliver great results, they need a clear view on how to design exceptional campaigns that attract new customers and repeat customers. That’s where Mailchimp’s data-driven automations and AI tools come in, powered by the millions of Mailchimp customers who send half a billion emails to the platform every day. -form. All of these data points allow the Mailchimp platform to help take the guesswork out of email marketing for its marketers and sophisticated small to medium business customers who need expert tools that meet their increasingly diverse marketing needs. A nod intended for this campaign to express this next-level product benefit in a unique and fun way.

Wink, Mailchimp’s in-house creative agency, conceptualizes and creates a multitude of design projects and advertising campaigns across the Mailchimp brand, including the successful Bloom Season and #BigGameSmallAds campaigns launched earlier this year. Wink, which launched its own brand (a playful nod to the cheeky nod Mailchimp mascot Freddie does) earlier this year, is a small, mighty team of more than 40 multidisciplinary creatives who believe that creativity has the power to change behaviors and shape the world.

“No matter where you’re at in the marketing journey – a one-person Etsy shop or a marketing professional with decades of experience – Mailchimp can help you scale with our powerful marketing automation tools and insights. data,” said Michelle Taite, CMO, Mailchimp. “That’s why we want this campaign to show the full breadth of the Mailchimp platform, which can help take the guesswork out of reaching more people in the most sophisticated and engaging way, selling more stuff. and have fun along the way.

“Guess Less, Sell More,” which will continue through 2023, also pops up in an impactful and imaginative way during this year’s New York Fashion Week with the first-ever NYFW: The Shows Capsule Collection, presented by Mailchimp. There, Mailchimp is partnering with IMG and the Black in Fashion Council (BIFC) to make growing a fashion business simple for five up-and-coming designers. Mailchimp is also the first sponsor of BIFC Discovery Showrooms and is launching a pop-up show featuring five BIFC designers (Izayla, Ndigo Studio, Kwame Adusei, Sammy B and Muehleder). The limited edition models will be available in person at Spring Studios in New York and online here, all for free.

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Executive Creative Director: Katie Potochney

Group Creative Director: Jeremy Jones

Executive Producer (Hone Production): Matt Mattingly

Creative Director – Copy: Javi Molinos

Associate Creative Director – Art: Amber Worrell

Main producer: Rhett Kearsley

Account Manager: Emily Enderson

Business Affairs (Production Hone): Meg McGinley

Associate Creative Director – Copy: Matt Cobbler

Associate Creative Director – Art: Pierre Kehr

Creative Programs Manager (Hone Production): bell heather

Senior Creative Director – Design: Christian Widlic

Main designer: Carly Aiken

Main editor: Juliana Hardesty

Motion design

Movement designer: Dean Funk

Lead Motion Designer: Rachel Yonda

Designate: Alex Miller


Marketing Director: Michelle Taite

Vice President of Brand: Mark Di Cristina

Senior Brand Manager: Michael Mitchell

Brand Marketing Director: Greg Shumchenia

Senior Director of Product Marketing: Jamal Miller

Senior Product Marketing Manager: Jon Holbrook

Integrated Marketing Director: Marissa Prince

Senior Marketing Manager, Campaigns: Rene Hallock

Marketing Associate: Lindsey Sherwood


Production: Smuggler

Director: Bjorn Ruhmann

Director of Photography: Joe Douglas

Executive producer: Allison Kunzman

Executive producer: Nick Sutherland-Dodd

Services Society : Furniture + Sofa


Editorial: PS260

Editor: Maury Loeb

Editor: Christian Frahmè

Deputy Editor: Kevin Huang

Executive producer: Laura Patterson

Head of production: Evan Payne


Color: Company 3 Los Angeles

Colorist: Sean Colman

Producer/Color: matt moran


Sound: Company 3 Atlanta

Mix/Sound Designer – Company 3 Atlanta: Eric Netherton

Producer – Company 3 Atlanta: Brian Anderson

Visual effects

Visual Effects/Compliant: Kevin VFX

Executive Creative Director/Partner: Tim Davies

Senior Executive Producer/Partner: Sue Troyan

VFX Manager: Gareth Parr, Robert Murdock

Visual effects producer: Andre Cowderoy

VFX supervisor on set: Peter Smith

Composers: Dag Ivarsoy, Steve Gibbons, Steve Cokonis, Chris Moore

CG: Nico Sugleris, Carl Harders

Designers: Chris Sayres, Miguel Delcan

Original music

Original music: First music group

Supervision and music production: Winslow Bright and Aaron Mercer

Composer (Owl): Dylan Novik

Composer (Jelly Roller – Fish Cake): KS Rhoads

Composer (Sandal Witch – Back of Head): Ryan Lallier (produced by Luke Top, in agreement with Terrorbird Originals)


Still photography: Breakfast for dinner

Photographer: Evan Sheehan

Creative Director: Alex Wallbaum

Producer/managing partner: Jonathan Spagat


Radio: Acoustec

Sound Engineer/Sound Designer (Accoustech Music): Gopal Swami

Executive Producer (Hone Production): Matt Joyner

Genres: People

SMUGGLER, Wed 07 Sep 2022 13:08:38 GMT

Marjorie N. McClure