Intuit Mailchimp’s weirdly colorful designs make it easy to grow your business

SMUGGLER’s “Guess Less, Sell More” Campaign Combines Intelligence and Creativity to Highlight How Marketers Overcome Challenges

Today, Intuit Mailchimp, the email marketing and automation platform, launched its new creative branding campaign, “Guess Less, Sell More,” which uses playful and slightly eerie visuals and assets. to help show how easy it is for small and medium businesses. to “take the guesswork out” of their marketing strategy.

Mailchimp’s in-house creative agency, Wink Creative (Wink for short), came up with the concept and teamed up with global production company SMUGGLER and director Björn Rühmann to shoot the campaign. To bring the cutting-edge visuals to life, Wink and Bjorn chose to shoot in Prague because of the city’s incredible art direction and talent as a set designer, both of which were integral to the shoot and evident in the work.

“Our team at Wink wanted these visuals to stop people in their tracks, making them think and guess what they’re seeing on screen,” said Jeremy Jones, director of global campaigns at Mailchimp. “We wanted to recreate that feeling of being stuck for viewers that marketers feel when figuring out how to grow their business, especially when it comes to maximizing the potential of their email marketing campaigns. E-mail.”

“Guess Less, Sell More” features fun and challenging visuals that combine different common objects – cat, owl, bat; a sandwich, sandals and a witch; a carpet – in memorable and slightly strange creations.

“Our audience is made up of sophisticated marketers, so our bar for creativity is high,” added Jeremy. “We hope viewers bow their heads to the playful weirdness and slightly absurd visuals, and chart a course for how Mailchimp empowers growing businesses and marketers to understand the challenges that can hinder growth and the profitability.” The campaign visuals reflect Mailchimp’s unique and rebellious brand identity and are a natural extension of the creativity that marketers love and expect from Mailchimp.

Take the guesswork out with data and creativity

Marketers have little time for the whims of guesswork when it comes to scaling a business. To deliver great results, they need a clear view on how to design exceptional campaigns that attract new customers and repeat customers. That’s where Mailchimp’s data-driven automations and AI tools come in, powered by the millions of Mailchimp customers who send half a billion emails to the platform every day. -form. All of these data points allow the Mailchimp platform to help take the guesswork out of email marketing for its marketers and sophisticated small to medium business customers who need expert tools that meet their increasingly diverse marketing needs. A nod intended for this campaign to express this next-level product benefit in a unique and fun way.

Wink, Mailchimp’s in-house creative agency, conceptualizes and creates a multitude of design projects and advertising campaigns across the Mailchimp brand, including the successful Bloom Season and #BigGameSmallAds campaigns launched earlier this year. Wink, which launched its own brand (a playful nod to the cheeky nod Mailchimp mascot Freddie does) earlier this year, is a small, mighty team of more than 40 multidisciplinary creatives who believe that creativity has the power to change behaviors and shape the world.

“No matter where you’re at in the marketing journey – a one-person Etsy shop or a marketing professional with decades of experience – Mailchimp can help you scale with our powerful marketing automation tools and insights. data,” said Michelle Taite, CMO, Mailchimp. “That’s why we want this campaign to show the full breadth of the Mailchimp platform, which can help take the guesswork out of reaching more people in the most sophisticated and engaging way, selling more stuff. and have fun along the way.

“Guess Less, Sell More,” which will continue through 2023, also pops up in an impactful and imaginative way during this year’s New York Fashion Week with the first-ever NYFW: The Shows Capsule Collection, presented by Mailchimp. There, Mailchimp is partnering with IMG and the Black in Fashion Council (BIFC) to make growing a fashion business simple for five up-and-coming designers. Mailchimp is also the first sponsor of BIFC Discovery Showrooms and is launching a pop-up show featuring five BIFC designers (Izayla, Ndigo Studio, Kwame Adusei, Sammy B and Muehleder). The limited edition models will be available in person at Spring Studios in New York and online here, all for free.

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Genres: People

SMUGGLER, Wed 07 Sep 2022 13:08:38 GMT